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Be Sure to Mention Us by Name!

 This is your warm and cuddly Supreme Commander writing to you all from his bunker/Time Machine here at SLG Publishing world HQ. I was going to tweet a reminder to everyone that this week would be the best time to go to your local comic book store and let them know that you were interested in ordering Captain Blood #1 or Fat Chunk Volume Two: Zombies.


I was going to point you to this cool review of Captain Blood and tell you that it is more than a pirate comic book, it is a way cool adventure series.


Then I got to thinking, something that most often gets me in trouble, about a few encounters I had with some loyal readers at the recent Emerald City Comic-Con in Seattle. When I talked up our newer releases to these people (people who I am going to remind you identified themselves as avid followers o four company) I was often told that they would be sure to look for the books when they came out.


The impression I got was that a lot of our followers assume that because we have been around for 23 years and they see new items listed in the Previews and that we are the people who published Johnny the Homicidal Maniac or Milk & Cheese or Gargoyles that they could expect to see all of our books out on a comic book store shelf.


Well, I am here to tell you that is not the case. These days the safe assumption for fans would be that they will NOT see our newest releases at a comic or book store, at least not on the shelf for them to buy. If you are interested in something like Captain Blood or Fat Chunk (or ANYTHING we publish for that matter) and your plan is to buy it at your local retailer (whoever that might be) then you had better let that local retailer know you want the book or comic in question, otherwise they may just pass up ordering it altogether.


This is not a missive on how retailers suck, they don't. They are doing the best they can with limited resources just the way we are. A comic shop can only order so much stuff and the decisions they have to make are based on the need to pay rent and not on what they think may or may not have artistic merit. I should mention that all of the stuff we publish that shops consider essential (stuff by Jhonen Vasquez or Evan Dorkin or Serena Valentino) started life as low-selling, poorly circulated comics. It was only because readers went into stores and demanded those books that anybody listened and started carrying them on something beyond a special order basis.


This was also true of our much-ballyhoed relationship with Hot Topic. If the fans who bought our comics at Hot Topic had gone into those stores and asked where the books were and asked that they be brought back, I can reasonably assure you that company would have brought those books back. For as much work as it took us to get comics into those stores, if they didn't sell and if people did not ask for them then they would not have gotten beyond the initial testing phase.


So, don't assume that because a book has an SLG logo on it, or because you saw a Johnny book on a shelf somewhere that you will see all of our newest releases in that same store. Times are tough for everyone right now and given our long history of publishing first-time creators stores are less willing to risk dollars on something that might not sell and they are probably going to err on the side of caution and not carry something, or order very lightly on, a book or comic from an unknown creator.


If you think Captain Blood is something that you would like to buy in a store, then let the store know you want it. Same with Fat Chunk, or anything for that matter. Ask for stuff by name (not just SLG stuff, but any publisher's product) because THAT is the way the retailer figures out there is demand for something.


Anyway, sorry for the long sermon. Thanks all for your support


Dan Vado


( 3 comments — Leave a comment )
Apr. 15th, 2009 08:40 pm (UTC)
I remember Nam. We woulda killed for a waterslide.
Apr. 15th, 2009 10:09 pm (UTC)
I remember being able to type. I could at one time, probably about the same time you were In Country wishing for a water slide!
Apr. 15th, 2009 10:16 pm (UTC)
I was all expecting an autobiographical comic from Laos to read about or something.
( 3 comments — Leave a comment )


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