The preface to Gutter Geek's review of Igor: Fixed by Frankenstein by Christopher P. Reilly and Chris Grine (you have to go to the main page to see this part of the review) describes some of the faction-like nature the different genres in comics have taken on:

I was bored, bored, bored in the comic store the other day. All the big ticket monthlies were playing out their last Events and gearing up for their next. The Serious Indies were showing off their seriousness, while the distant offspring of the underground comix were showing off their Wackiness. And zombies were everywhere (what is with all the damned zombies? And this from a man who openly aspires to one day be a zombie). Well, I didn’t want another Event, and I wasn’t in the mood for meditations on childhood traumas, so I settled for some zombies and some zaniness. ... But happily, it proved a reminder of how, just when everything is starting to seem so cookie-cutter and predictable, comics will always find a way to surprise you.

 Igor: Fixed by Frankensteins is available now at comic stores, book stores and at www.slgcomic.com.